About us

"...the playful search for beauty..."


Jouer’s culinary creations embody the brand’s playful spirit and sumptuous style. From their inventive macaron flavors and exquisitely-crafted cakes, to their pastry installations and bespoke canapé experiences, Jouer aims to titillate both your taste buds and your imagination.

“She was driven by two desires: to make beautiful things, and to see the world”.

Jouer began with one girl’s dream to create transcendent sensory experiences. Founder, Anne Cheung, worked as an art consultant at top galleries in New York City and London before completing her Patisserie Diploma at the world-renowned culinary school, Le Cordon Bleu, Paris, in 2011. 

Anne opened her first Atelier in Hong Kong the following year, a slice of her beloved Paris tucked away in the quaint, artisanal neighborhood of Sau Wah Fong. Blending her love of art and food, the Jouer Atelier is a treasure trove of culinary treats, innovative artwork, and decorative curios. With its art nouveau charm and al fresco ease, this little haven has a way of slowing time, transporting the mind, and delighting the senses…

“I dream my painting, and then I paint my dream.”


Anne’s ability to infuse her culinary work with wit and creativity has made Jouer a highly sought-after partner for luxury brands and special occasions. Known for its bespoke, concept-driven catering experiences, Jouer has collaborated with brands and corporations such as Hermes, Joyce Boutique, Pedder Group, Lanvin, Mont Blanc, Tod’s, YSL, Swarovski, Paul Smith, Christian Louboutin, Gucci, Armani Beauty, Hyundai, Bank of Singapore, Bloomberg, etc.

In pursuit of a life more delicious…

Since its opening, Jouer has become so much more than a patisserie house. Ultimately, Jouer’s culinary creations symbolize a certain way of living: the playful pursuit of a life more delicious, and the unabashed indulgence of creativity, beauty and pleasure.